Phort Brand Identity

PROJECT SPOTLIGHT

From the Conspire Vault

Every now and then we wonder “what could have been” with a handful of projects from yesteryear that were fun to work on and had great results, but never really saw the light of day.

Phort was a really cool identity project for us in late 2018. To give more context to the project, this Project Spotlight is written from the perspective of the time.

Meet Phort

Scam calls skyrocketed from 4% of all calls to mobile phones to 29% in two years (2016- 2018), and are projected to reach 45% in 2019.

1-in-10 U.S. adults are a phone scam victim.

Phort is a service where real people screen calls to help those most vulnerable to becoming a victim of scam calls.

Conspire Approach

The focus was to build a brand that helps Phort stand out against competitors, convey potential to investors, and engage people with the brand’s purpose.

Brand Anthem

Phort is your phone’s first and only line of defense.

It’s a simple smartphone app that puts a wall of security experts between you and the modern epidemic of telemarketers and scammers.

One Thing

Phort is a simple smartphone app that delivers the best call protection services because it’s backed by real experts.

Infographics

Make storytelling as simple as 1-2-3.

Project Services

• Brand strategy (light)

• Identity design

• Sales presentation design

• Basic collateral design