McConnell Arts Center Brand Identity Refresh

PROJECT SPOTLIGHT

Meet the MAC

The McConnell Arts Center (MAC) is the vibrant meeting place of culture and expression in North Columbus. The mission of the MAC is to offer pathways designed to spark curiosity, engage community and unleash creativity through programs, exhibitions, performances and events. Conspire reimagined the MAC brand identity to tell the story of its unique presence and offering in the Worthington community.

The MAC’s Goals

• Craft an optimized brand story & identity to boost marketing performance, reflect organizational culture and create community engagement

• Maintain community recognition

Conspire’s Approach

MAC logo before & after

The MAC is an excellent example of a brand evolution rather than revolution; subtle changes can have a big impact on your brand identity. By simplifying their name, choosing and carefully setting sleek typography, and selecting brighter versions of their brand colors, the MAC’s identity now reflects their vibrant personality. A full identity system including different logo orientations and special use versions sets the MAC up for success as they implement their refreshed identity across print and digital touchpoints.