Re-Designed, Sustainable Solution for Coffee Enthusiasts

Apr 22

PROJECT SPOTLIGHT

Meet MOJO

MOJO is the brainchild of Dominique Hadad, founder of Green Scope Consulting and a visionary in the world of sustainable coffee solutions. MOJO is not just another coffee brand; it's a movement towards a more eco-conscious and flavorful coffee experience.

Their innovative single-serve pour over packets are not only convenient but also fully compostable, reflecting their commitment to environmental responsibility. By partnering with local roasters, MOJO ensures that every cup of coffee not only tastes great but also supports local communities and ecosystems. With MOJO, you can enjoy your cup of joe, knowing that you're making a positive impact on the planet with every sip.

Groundbreaking, game-changing and straight up awesome! A worthy project of our time and effort!

Conspire Approach

MOJO, a 2023 SEA Change Columbus Finalist, was granted a pro bono design project from Conspire to help elevate the brand as their award.

To help guide them toward some lofty goals, Conspire led MOJO through a strategic synthesis, understanding their target market to ensure MOJO's brand application was reaching their audience. This uncovered their new and engaging Brand Anthem tailored to their consumers' pains and gains. In turn, Conspire created MOJO's initial consumer-facing package design by utilizing on-brand messaging and simple instructions making it easy for anyone to enjoy.