Artist Maxim Lowe Takes Conspire Under the Sea
The Conspire crew has come in to our HQ practically five days a week for the past five years. At some point, our clean, minimalist office started to feel more stale than inspirational.
Something felt off about a team of creatives being surrounded by white concrete blocks and cluttered shelves.
Change was definitely inevitable. A lot of people dye their hair to mix things up for a while. Sometimes the updated look becomes a new identity, other times it serves as a failed experiment to learn from. A mural was our version of the new hairdo. Easier than fixing a dye job gone awry, a flat coat of white paint can be our reset, so might as well have a little fun and try something wild.
(Plus, it’s content. And every brand needs content!)
With such seamless collaboration under our belts on a previous project, we enlisted Maxim Lowe as the local artist to bring our office mural to life.
One major challenge: A dual citizen, Maxim was leaving home in Columbus in under three weeks for an overseas move to France. Yet, that wouldn’t stop an ambitious artist and team of designers that love to get messy from swinging for the fences.
Unique variables can uncover fun opportunities. Not only was Maxim able to take an idea pitched on a bar napkin to full digital concept in a matter of days, a whole gang of friends and family were able to drop in to say their goodbyes, all while rolling up their sleeves and pitching in to meet the deadline.
Our idea was to figuratively illustrate the story and capabilities of our agency with playful and uplifting imagery. The idea of an octopus-centered scene grew from the multifaceted expertise of our team and ability to use a wide variety of tools to build brands on purpose. Working to truly understand and extend the Conspire story, Maxim wove hidden meaning and Easter eggs throughout the entire composition.
In total, 12 different friends and family members slathered the wall with their best brush strokes over multiple pizzas and a few bubbly drinks.
After four days of painting, we had to bid a final farewell to Maxim for his journey to his motherland. Lucky enough, another local artist, Tony Becker, was able to hop in seamlessly and add the final details to the piece that our team needed a fine touch for.
Come see it real life! Pictures and Instagram reels don’t really do a 162 square foot mural justice. There’s still some white space left to make your mark.
