Tips to Building Brands of Purpose - Podcast
Yolanda Albergotti invited Conspire principal and founder Jeremy Mumpower as a guest on the Five Easy Things podcast to share tips for brand strategy and building with purpose.
Logo Lifespan - Evolution vs Revolution
Brands are alive and need to be treated as such. From subtle shifts to signaling massive change, logo evolution versus revolution applies to every brand.
Great Logos Have a Simple Formula
There’s some rare exceptions to the rules, but for the most part, all great logos meet six main criteria.
Branding & Culture Go Hand-In-Hand
A brand's power lies in its ability to affect the two critical audiences of any business or organization - customers (external audience), and team members (internal audience).
This post is how brand affects the latter.