Zephire Brand Identity

A new SaaS product that makes parking a breeze.

CHALLENGE

The Marlyn Group (MG) is a consultancy specializing in HR and operations for the parking industry. Parking operations have been largely void of innovation for decades, so when the team at MG set their sights on launching a new SaaS product to modernize all conventional parking operations, they knew they needed a brand capable of positively disrupting their industry.

SOLUTION

Conspire partnered with MG to deliver a dynamic brand, expandable to multiple touchpoints. The launch of Zephire was received with rave reviews by parking operators across the country. The initial performance of the platform was very highly lauded, lending real life credibility to the Conspire-developed campaign: “Make Parking A Breeze.” Propelled by an industry-best brand, today Zephire, the signature product of a service based consultancy, is the new face of the company that is leading the charge to modernize the parking industry.

SERVICES

+ Brand Strategy
+ Naming
+ Brand Identity
+ Core Messages
+ Website Design
+ Advertising Design
+ Infographics
+ Sales Collateral