Healthy Worthington — Hungry to Share
Worthington Resource Pantry Brand Identity
Connecting neighbors to food, resources, and each other.
CHALLENGE
To breathe new life into their organization, the leadership of The Worthington Resource Pantry knew they had their work cut out for them. Because of its deep history and numerous personal ties in the community, navigating the process of a rebrand was no simple proposition.
SOLUTION
Working to align board members and the Pantry’s new Executive Director, Conspire led a strategy engagement that would net a new name and identity, reinvigorating a wonderful non-profit and giving way to new programs and initiatives.
SERVICES
+ Brand Strategy
+ Naming
+ Identity Development
+ Brand Launch & Engagement
+ Website Design
+ Graphic Design
+ Copywriting
“We are more than a food pantry.
We are unique. We are a resource center that educates, feeds and comforts people who need a helping hand during rough economic times. We are committed to building a healthy Worthington. We engage our community by serving our neighbors, and providing them with opportunities to serve one another.
We are the Worthington Resource Pantry.”
↑ Logo before & after
↑ Website Design
↑ Marketing Collateral Design
↑ Apparel & Swag Design
With a strong brand to lean on, the WRP has been able to scale exponentially over that last decade, dramatically increasing their resources and diversifying their outlets to support neighbors in need and impact their local community.
