An original product in need of a harder working brand

 

SafeRingz Brand Identity

We gave them the tools to compete.

CHALLENGE

SafeRingz is the original silicone wedding band, dedicated to making the safest, most functional rings for people who work hard to honor their commitments no, matter where they are or what they do.

Our team’s values closely align with SafeRingz’s. It was easy and fun to roll up our sleeves with their team to create a brand that embodied what they believe in.
— Jeremy / Creative Director, Conspire

SOLUTION

When competitors began to move in to grab a share of the developing market for their signature product, SafeRingz turned to Conspire to reinvigorate their brand and provide them with the tool to compete.

SERVICES

+ Brand Positioning
+ Identity Development
+ Campaign Development
+ Website Design
+ Packaging Design
+ Graphic Design
+ Photography
+ Copywriting

 

↑ Brand Positioning

SafeRingz is the original silicone wedding band. We’re dedicated to making the safest, most functional rings for men and women who work hard to honor their commitments–no matter where they are or what they do.
— SafeRingz Brand Anthem
a tablet and a computer

↑ eCommerce Website

↑ Logo before & after

a triangle circle and heart with a line between it

↑ Icon DNA

a Saferingz logo with a triangle and a heart in a hexagon
a black circle with a fish and text
a black and white Saeringz logo

↑ Extended Identity

↑ Branded iconography

From the beginning, Conspire has understood what our company is about. They are passionate in their efforts to bring our brand to life in new ways.
— Matt Smith / Founding Partner, SafeRingz
 
a piece of wood with a piece of paper and rubber bands
a round metal container with a white circle and black ring
 
 
 
 

an icon of a circle with a quarter part separated from it
a browser tab with balls bouncing out of it
a blue circle with a hand in it

↑ Real results