Coleman – Propane Website
PROJECT SPOTLIGHT
Meet Coleman
It all began when Coleman created the first portable, gas-powered lantern that illuminated the first evening football game west of the Mississippi. Since then, Coleman has continued to revolutionize the outdoors with a near-endless variety of products, including camping stoves and the gas that fuels them.
Conspire Approach
When working with a universally known client, Conspire had to be delicate about adopting strict brand standards to a standalone website focused solely on their propane fuel offerings.
How It Went
A modern and clean website emerged from careful planning to provide purchasing, recycling and safety information for North American consumers.
Project Services
New website
Copywriting (story)
Core messages
Disposal Locator