PERSONAL PLANNING FOR PEACE OF MIND
The premier planning partner
CHALLENGE
Intentional Edge is a logistics-led third party planning partner, providing expert event planning & 3PL services to businesses large and small. Founder Lori Reynolds sought clarity for the brand, which would allow Intentional Edge to speak to their clients & prospects in a more authentic way.
SOLUTION
Conspire partnered with Intentional Edge to craft a clear brand strategy & identity, positioning them as the premier planning partner who carefully tailors their approach to solve each client’s challenge.
SERVICES
+ Brand Strategy
+ Identity Development
+ Graphic Design
+ Website Design
BRAND ANTHEM
In business you can’t count on the big win without a plan to account for the little things.
We are a logistics-led, experience-driven 3rd party planning partner. We work closely with people to plan logistics, elevate experiences and deliver results for their businesses.
Whether it’s shipping promotional products on time or coordinating a corporate event, we’re here to obsess over the details so you don’t have to.
When you need a partner and a plan, get an Intentional Edge.
Experience. Your Advantage.
Identity System
Intentional Edge is represented by a carabiner brandmark, which calls to mind ideas of support and dependability. This small yet crucial tool serves as a connection point between Intentional Edge’s expertise and their clients’ business objectives, representing the idea of a collaborative partnership. It also serves as a nod to the promotional industry that Intentional Edge supports, demonstrating an understanding of their client base.
Website Design
A clean, responsive website introduces key services, core values, and the team behind each successful event or 3PL solution. An email capture form helps Intentional Edge leverage their digital presence to log new contacts and leads.
See how we applied Intentional Edge’s new identity and messaging to their website.
Results
Paired with a refreshed identity that stands out against competitors, a clear brand strategy will help the Intentional Edge team present the brand in a cohesive, consistent way, resulting in stronger brand recognition among their client base.