Inspired to give, eager to serve
Hilliard Food Pantry Plus Brand Identity
Connecting families to resources & community
CHALLENGE
Hilliard Food Pantry Plus (HFP+) is more than a food pantry. HFP+ provides partnership, resources, and education that empower people to lift their families out of tough times and thrive on their own terms. A fuzzy identity limited their recognition among the community and their donors.
SOLUTION
To communicate their wide breadth of services, HFP+ needed a defined, consistent brand identity that helped them tell their story & stand out in the local landscape. A refreshed look will help HFP+ reach more families, volunteers, and donors, furthering their mission to empower the Hilliard community.
SERVICES
+ Brand Strategy
+ Identity Development
+ Graphic Design
+ Copywriting
“We are more than a food pantry.
We are part of an overflow of the heart of our community.
Our ‘Pantry’ is a place where neighbors come alongside one another to increase access to the special quality of life that’s available here.
In the 7 zip codes we call home, we connect families in need to a continuum of people and resources purposed to help them succeed.
We’re here to provide partnership, resources, and education that empower people to lift their families out of tough times and thrive on their own terms.
We are Hilliard Food Pantry Plus.”
With a clear brand story and distinct identity, HFP+ has achieved increased awareness in their community, opening opportunities to connect with new donors and volunteers alike, thus expanding their ability to serve Hilliard families.
