READY TO THRIVE
Future Ready Five
Brand Identity
New strategic goals called for a new brand
CHALLENGE
Future Ready Columbus is closing the kindergarten readiness gap in Central Ohio. In 2023, the organization underwent a major transformation to refine its approach and better serve the community. They recognized the need for a strategic brand overhaul that would align with their renewed mission of promoting equality and access to early education. To achieve this, they sought expert brand identity design services to create a compelling, lasting impact.
SOLUTION
Conspire facilitated a complete rebranding, including a name change from Future Ready Columbus to Future Ready Five (FR5). The new name emphasizes their focus on Franklin County and aligns with their strategic goal of ensuring kindergarten readiness by age five. By collaborating closely with the FR5 team, Conspire helped refine their brand strategy and identity, providing clarity as they moved forward with their updated focus.
We provided comprehensive brand identity design services that strengthened the organization’s positioning and enhanced their ability to connect with their target audience.
SERVICES
+ Brand Strategy
+ Identity Optimization
+ Brand Name Optimization
+ Brand implementation & Guidance
+ Graphic Design
“Future Ready Five is the leading collective impact organization taking a holistic approach to kindergarten readiness in Central Ohio.
In pursuit of equality, access and inclusion, our focus is developing systems, elevating early childhood education and inspiring advocacy until we ensure every child realizes their best opportunity at a brighter future.”
— FR5 Brand Anthem
Identity System
The visual identity we created for Future Ready Five captures the brand's core values of playfulness, growth, empowerment, and collaboration. Our design work incorporates symbols of progress and momentum, such as the signature arrow, which conveys forward motion and reflects the ongoing evolution of FR5's initiatives.
While the rebrand introduces fresh visual elements, it also honors the legacy of the previous identity, maintaining strong community recognition. This strategic balance between familiarity and innovation ensures a cohesive brand experience that reinforces the organization's mission and positions Future Ready Five for continued growth.
Results
With a revitalized brand identity and clear, actionable brand strategy, Future Ready Five is poised to foster deeper community engagement, build stronger partnerships, and elevate early childhood education (ECE) efforts across Franklin County. The rebrand positions them as a leader in driving kindergarten readiness, making a measurable impact on the future of education.