A startup aimed at disrupting an industry
Fortuity Brand Identity
We helped them change the game — starting at home.
CHALLENGE
Uprising Capital needed to tell the unique story of their purpose-driven vision for a better kind of call center. They had two very distinct audiences: corporate clients in need of outsourced customer support services and the local inner-city workforce in need of better career opportunities.
“Conspire and Fortuity share the belief that our respective work should be done with our whole hearts. So, when Katie, Fred and the team returned as clients on a new adventure, our team was immediately engaged in creating a brand and story that would serve to do good in our communities.”
SOLUTION
Over two years of building together (branding and actual construction) Conspire was able to distill the story of “Doing Good Business” into a brand, narrative and experience capable of inspiring organizations interested in great corporate citizenship, as well as individuals and families looking forward to a brighter future.
SERVICES
+ Brand Strategy
+ Identity Development
+ Campaign & Environment
+ Website Design
+ Graphic Design
+ Copywriting
“To change the call center industry by providing better opportunities for people in low-income neighborhoods.”
↑ Corporate environment design
↑ Logo before & after
↑ Brand campaign
↑ Branded corporate items
↑ Custom iconography
“Part of our vision is obviously to operate a better business than our competitors, but that means something deeper to us - doing better by our people, empowers us to be better for our clients. We know that the experience with our brand is the catalyst behind our culture.”
↑ Sales materials
↑ Responsive website design
↑ Corporate collateral
R.O.I.
The results were not just beyond what the client projected, they empowered Fortuity to change the game in and industryin need of disruption.
90% job acceptance
(of call center offers)
<40% turnover
(150% is industry avg.)
(lay more eggs)