STRONG BRANDS FOR ALL
BrandCamp Brand Identity
Making world-class brand strategy accessible for all
CHALLENGE
Small businesses can really struggle to survive, let alone thrive. Small business owners are passionate and resourceful, but sometimes lack the technical assistance they need to build and sustain a strong brand.
That’s where BrandCamp comes in.
SOLUTION
BrandCamp is a workshop series developed by Conspire to help small businesses document and communicate their brand story through strategic exercises and expert design help. An distinct identity system subtly connected to Conspire’s brand establishes BrandCamp as a unique offering, encompassing live workshops and custom design solutions especially crafted for small businesses.
SERVICES
+ Naming
+ Brand Strategy
+ Identity Development
+ Graphic Design
+ Website Design
+ Copywriting
Identity System
The BrandCamp identity leans heavily into the camp theme; irregular shapes & letterforms combined with earth tones recall spending sunny days and starry nights with summer camp cabinmates. This friendly and familiar look feels welcoming, encouraging, and helps BrandCampers open up about their loftiest goals.
Results
Each business walked away from BrandCamp with important tools in their packs. In addition to guided brand strategy exercises, BrandCampers received one QuickWin of their choice, an expertly crafted piece of collateral designed to move their business forward. From event materials, to sales cards, to vehicle decals, there’s a QuickWin for most every need.
Check out some featured QuickWins here!
“WOW! We are forever changed from the time spent at BrandCamp. I came to camp with an open mind and desire to learn. While I hoped to gain skills to build my business, I never imagined that I would walk away with tools and resources that I can use immediately in the launch of my business. BrandCamp was a safe space filled with laughter, learning, and community.”
Host a BrandCamp
Are you a business resource organization interested in bringing BrandCamp to your membership?
Attend a BrandCamp
Are you a small business owner looking to make your brand work for you?