Brand Identity Design
Brand strategy, logo design, & brand standards
DEFINING BRAND IDENTITY DESIGN
Brand identity design is more than a logo.
Brand identity design extends to typography, color palette, imagery style, graphic motifs, and beyond. These elements work in harmony to create a cohesive and consistent visual language that permeates all brand touchpoints.
Before we can get to the pretty pictures, we have to map out the path we are taking together. To uncover purposeful brand identity design, we start with a defined brand strategy before moving on to logo design and brand standards.
DEFINING BRAND IDENTITY
Pretty pictures with plan and on purpose.
Here's what you can expect when you work with Conspire.
Visual – More than just a logo, but that part is important! The logo is a visual symbol or mark that represents the brand. It's often the most recognizable element of a brand identity and serves as a visual anchor for the brand.
Just as important are the other Brand Standards, such as the Color Palette, Typography and Imagery. Brands typically have a specific set of colors that are consistently used in their marketing materials, products, and packaging. These colors evoke certain emotions and associations tied to the brand.
The choice of fonts and typography styles used in branding materials contributes to the overall look and feel of the brand. Consistent use of imagery, graphics, and visual elements across all materials helps create a cohesive and memorable brand identity.
Messaging – It’s not just how you look, but what you’re saying and how you’re saying it!
Brand voice and tone encompasses the style and language used in all brand communications, whether it's in advertising, marketing, customer service, or social media to reflect the personality and values of the brand.
We’ll craft a Brand Anthem and One Thing. Comparable to an elevator pitch and tagline, this is concise and memorable, packageable language that encapsulates the essence of the brand and what it stands for.
Experience – The way customers and community members interact with a brand at every touchpoint, from the website to the in-person experience, plays a crucial role in shaping brand identity.
Positive customer experiences build trust and loyalty.
The quality and performance of a brand's products or services contribute significantly to its identity. But, consistently articulating promises and delivering them to meet customer expectations is essential.
DEFINING BRAND STANDARDS
Brand standards set expectations.
Brand standards are crucial to help ensure consistency in how a brand is represented across all marketing channels, including print, digital, and social media. They define the visual and verbal elements of a brand, such as logo, color palette, typography, and messaging guidelines, to create a cohesive and recognizable brand identity.
Here are a few reasons why brand standards are important:
Establishes a consistent brand identity.
Maintains brand integrity.
Facilitates brand growth.
Improves efficiency and reduces errors.
People partner with Conspire
to create measurable results.
CORPORATE
CULTURE
Recruiting
Engagement
Retention
BUSINESS
PERFORMANCE
Leads
Conversion Rate
Sales
COMMUNITY
ENGAGEMENT
Awareness / Perception
Earned Media (PR)
New Partnerships
We believe that every business has a unique story to tell.
Our purpose is to help you tell that story in a way that resonates with your audience and helps you achieve your business goals. We take a collaborative approach to brand strategy, working closely with our clients to understand their business and their customers.
Ready to take your brand to the next level? Contact us today to learn more about how we can help you achieve your brand strategy goals.