Integrating building systems. For people.
Basesix Brand Identity
Southeastern Startup to Market Leaders
CHALLENGE
When a group of successful industry veterans came together around an idea for a new startup, they decided their simplest values were worth building on to describe their way of doing business.
“The branding challenge for tech startups is to communicate the value of your technology in simple terms. Make it clear how your product or service can improve your customers’ lives.”
SOLUTION
Basesix recognized the need for a comprehensive strategy that addressed both their corporate culture and business performance. They turned to Conspire to reach their goals.
SERVICES
+ Brand Identity
+ Core Messages
+ Website Design
+ Corporate Signage
+ Video & Motion Graphics + Photography
+ Vehicle Graphics
Basesix builds relationships that take the stress out of low voltage systems integration. We make complex technology feel basic and easy to understand.
— Basesix, Brand Definition
↑ Website design
↑ Vehicle graphics
↑ Marketing & sales collateral
R.O.I.
With a best-in-class story of purpose and experience with their brand, Basesix has been able to capture a major increase inmarket share, competing not only for the biggest jobs in the Southeast, but across North America.
+ 400% profit
(2021 < 2023)
+ 3 regional locations*1
(135 FTE, 74 vehicle fleet)
Building technology
(for people)